Hele ʻo GPO Vallas i ka US me SOMO, ʻo NYC ʻo ka ʻoihana hoʻolaha kaʻa nui loa o NYC

NU IOKA KULANAKAUHALE–GPO Vallas, He hui hoʻolaha hoʻolaha nui o ʻAmelika Latin "ma waho o ka home" (OOH) e hoʻolaha ana i ka hoʻolaha ʻana o US i SOMO, kahi laina ʻoihana hou i kūkulu ʻia e ka hui pū ʻana me Ara Labs, no ka hana ʻana o 4,000 mau pale ma 2,000 kikohoʻe kaʻa kiʻekiʻe nā hōʻike hoʻolaha ma NYC , e hoʻonui ana ma luna o 3 biliona mau manaʻo o kēlā me kēia mahina. Ua komo nā hui i kahi hui kūʻokoʻa mau makahiki me Ara a me ka Metropolitan Taxicab Board of Trade (MTBOT) a me Creative Mobile Media (CMM), he mahele o Creative Mobile Technologies (CMT). ʻO MTBOT ka hui taxicab melemele nui loa ma New York City. Ma o kēia hui ʻana, e loaʻa i ka SOMO ke komo i nā kaʻa kaʻa kaʻa he 5,500 e hōʻike i ka hoʻolaha ma luna, e hōʻike ana i kēia manawa ma luna o 65% māhele mākeke o ka huina kaʻa kaʻa ma ke kūlanakauhale.

Ma o kā lākou hui pū ʻana, e hoʻonui pū nā hui i ka pūnaewele hoʻolaha kaʻa kiʻi kiʻekiʻe i nā mākeke kiʻekiʻe o US, ʻAmelika Latin a me ʻEulopa me ka pahuhopu e hōʻea ma mua o 20,000 mau hōʻike ikaika honua. Ma waho aʻe o ka hoʻonui ʻana i ka nui o ka pūnaewele, ke hui pū nei nā ʻoihana i ka ʻenehana hōʻike kiʻekiʻe kaʻa kaʻa e hiki mai ana me ka nānā ʻana i ka hoʻomau a me ka waiwai o ka ʻikepili manawa maoli no nā mea hoʻolaha a me nā hoa kūlanakauhale.

"ʻO nā hōʻike hoʻolaha hoʻolaha hoʻolaha kaʻa kaʻa ʻo NYC paha ka huahana DOOH kaulana loa a ma nā wahi āpau ma ʻAmelika Hui Pū ʻIa," wahi a Gabriel Cedrone, Luna Nui o GPO Vallas. "Ma o kā mākou hui pū ʻana me Ara a me ka MTBOT, hauʻoli mākou i ka lawe ʻana i kā mākou ʻike me kā mākou DNA o ka hoʻomau ʻana e hana i ka SOMO, ka hōʻailona hou no kā mākou pūnaewele luna kaʻa."

ʻAʻole like me nā hōʻike hoʻolaha OOH kuʻuna i loaʻa nā wahi paʻa, ʻo nā hōʻike kiʻekiʻe kaʻa kaʻa kiʻekiʻe kiʻekiʻe o Ara ka hōʻailona ʻoihana no kahi papa hou o ka "moving out-of-home media" (MOOH) e hoʻoikaika i nā mea hoʻolaha e hālāwai me kā lākou poʻe i manaʻo ʻia ma kahi o lākou. me ka ʻimi ʻana i ka lā a me ka hyper-local targeting.

ʻO nā hōʻike hoʻolaha hoʻolaha kiʻekiʻe o ke kaʻa he ʻano media i hoʻāʻo ʻia e hāʻawi i ka hiki, ka pinepine, a me ka waiwai. i hoʻohui ʻia ʻo Jamie Lowe, CRO o SOMO. "I kēia manawa ka hiki ke hoʻopaʻa i ka GPS, geo-targeting, dynamic capabilities, a me ka hiki ke pili i ka ʻikepili i nā kaiāulu a me nā kūlanakauhale e hiki ai i nā mea kūʻai aku ke lawe hou i nā ʻike kikohoʻe i ke ao kino."

Ua hoʻohana mua ʻia ka ʻoihana kaʻa kiʻekiʻe o Ara e nā brand e like me WalMart, Starbucks, FanDuel, Chase, a me Louis Vuitton. E pāpālua ʻo GPO Vallas i nā hana kūʻai aku i nā mea kūʻai aku ma US ma nā ʻāpana āpau a me ka hoʻolauna ʻana i ke kahua kiʻekiʻe o ke kaʻa i kāna kumu kūʻai o nā mea hoʻolaha honua. Ke hoʻolaha nei nā hui i kēia lā e alakaʻi ʻia nā hana kūʻai kūʻai ʻo GPO Vallas e ka Luna Nui o ka loaʻa kālā a me ka mea hoʻomaʻamaʻa digital-out-of-home ʻo Jamie Lowe.