KULANAKAUHALE ʻO NUI IOKA–ʻO GPO Vallas, he hui hoʻolaha "ma waho o ka home" (OOH) Latin America e hoʻolaha nei i ka hoʻomaka ʻana o SOMO ma ʻAmelika Hui Pū ʻIa, kahi laina ʻoihana hou i kūkulu ʻia ma ka hui pū ʻana me Ara Labs, no ka hana ʻana o 4,000 mau pale ma 2,000 mau hōʻike hoʻolaha kaʻa kikohoʻe ma NYC, kahi e hoʻopuka ai ma mua o 3 biliona mau manaʻo mahina. Ua komo nā hui i loko o kahi hui kūʻokoʻa multi-makahiki me Ara a me ka Metropolitan Taxicab Board of Trade (MTBOT) a me Creative Mobile Media (CMM), kahi mahele o Creative Mobile Technologies (CMT). ʻO MTBOT ka hui taxi melemele nui loa ma New York City. Ma o kēia hui pū ʻana, e loaʻa iā SOMO ke komo a hiki i 5,500 mau taxicab e hōʻike i ka hoʻolaha ma luna, e hōʻike ana i kēia manawa ma luna o 65% o ka māhele mākeke o ka huina o nā taxi tops ma ke kūlanakauhale.
Ma o kā lākou hui pū ʻana, e hoʻonui pū nā ʻoihana i ka pūnaewele hoʻolaha kaʻa kiʻekiʻe kikohoʻe i nā mākeke kiʻekiʻe o ʻAmelika Hui Pū ʻIa, ʻAmelika Latina a me ʻEulopa me ka pahuhopu o ka hiki ʻana aku i nā hōʻikeʻike honua he 20,000. Ma waho aʻe o ka hoʻonui ʻana i ka nui o ka pūnaewele, ke hana pū nei nā ʻoihana ma ka ʻenehana hōʻikeʻike kaʻa kiʻekiʻe o ka hanauna e hiki mai ana me ka nānā ʻana i ka hoʻomau a me ka ʻikepili manawa maoli waiwai no nā mea hoʻolaha a me nā hoa kūlanakauhale.
"ʻO nā hōʻike hoʻolaha kaʻa kaʻa o NYC paha ka huahana DOOH kaulana loa a maʻamau i ʻAmelika Hui Pū ʻIa," wahi a Gabriel Cedrone, Luna Nui o GPO Vallas. "Ma o kā mākou hui pū ʻana me Ara a me ka MTBOT, hauʻoli mākou e lawe mai i ko mākou ʻike loea me kā mākou DNA o ka hoʻomau e hana iā SOMO, ka hōʻailona hou no kā mākou pūnaewele kaʻa kaʻa."
ʻAʻole e like me nā hōʻike hoʻolaha OOH kuʻuna nona nā wahi paʻa, ʻo nā hōʻikeʻike kaʻa kikohoʻe kikohoʻe a Ara ka pae hoʻohālikelike ʻoihana no kahi papa hou o ka "moving out-of-home media" (MOOH) e hoʻoikaika ana i nā mea hoʻolaha e hālāwai me kā lākou lehulehu i manaʻo ʻia ma kahi a lākou e noho ai me ka manawa maoli o ka lā a me ka hyper-local targeting.
"He ʻano hoʻāʻo a hoʻāʻo ʻia nā hōʻike hoʻolaha kaʻa ma luna e hāʻawi ana i ka hiki nui, ka alapine (frequency), a me ka waiwai." i hoʻohui ʻia e Jamie Lowe, CRO o SOMO. "I kēia manawa, ʻo ka loaʻa ʻana o ka hiki ke hoʻokomo i ka GPS, ka geo-targeting, nā hiki ke hoʻololi, a me ka hiki ke pili pono i nā kaiāulu a me nā kūlanakauhale e hiki ai i nā mea kūʻai aku ke lawe hou aku i nā ʻike kikohoʻe i ke ao kino."
Ua hoʻohana mua ʻia ka pūnaewele kaʻa kiʻekiʻe a Ara e nā lama e like me WalMart, Starbucks, FanDuel, Chase, a me Louis Vuitton. E hoʻonui pālua ʻo GPO Vallas i nā hana kūʻai aku i nā mea kūʻai aku ma ʻAmelika Hui Pū ʻIa ma nā ʻāpana āpau a me ka hoʻolauna ʻana i ka paepae kaʻa kiʻekiʻe i kāna waihona mea kūʻai aku o nā mea hoʻolaha honua. Ke hoʻolaha nei nā ʻoihana i kēia lā e alakaʻi ʻia nā hana kūʻai aku a GPO Vallas ma ʻAmelika Hui Pū ʻIa e ka Luna Hoʻokele Waiwai Nui a me ka loea ʻoihana kikohoʻe ma waho o ka home ʻo Jamie Lowe.
Ka manawa hoʻouna: Sep-23-2024
